What information we collect
When you interact with VIZIO, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the VIZIO products you own, such as their serial numbers and date of purchase; and information relating to a support or service issue - the "Personally Identifiable Information.” For example, we collect Personally Identifiable Information when you register a VIZIO Product or Service, access certain V.I.A. Services, contact us for warranty service or customer or technical support, enter a sweepstakes or participate in promotions and giveaways. From time to time in the future, we may offer additional products, features, services and promotional opportunities that would require you to submit Personally Identifiable Information to VIZIO in order to participate.
We also collect "Anonymous Information" such as your IP address on certain VIZIO products, your ZIP code, the hardware and firmware version of your V.I.A. Services capable product, and the V.I.A. Services you visit, as well as information about your VIZIO product such as MAC addresses, product model numbers, software versions, chipset IDs, and region and language settings. Anonymous Information also includes information about the products you request or purchase, the presence of other devices connected to your local network, and the number of users and frequency of use of VIZIO Products and Services. VIZIO will also collect specific viewing information (as described below under the heading “Smart Interactivity”). We also collect Anonymous Information regarding customer activities on our websites, V.I.A. Services, and the VIZIO's Internet Store. Some Anonymous Information may be associated with Personally Identifiable Information.
When Smart Interactivity is enabled, VIZIO will collect specific viewing information, such as the identity of your broadcast, cable, or satellite television provider, the television programs and commercials you view (including time, date, channel, and whether you view them live or time-shifted), and whether you click on any advertisements.
How we use the information we collect:
We use Anonymous Information to determine how people use the VIZIO Products and Services. For example, this data tells us information including how often users click on advertisements, which files are downloaded most frequently, and which V.I.A. Services are the most popular. Analyzing this data allows us to improve the offerings on and performance of VIZIO Products and Services. You may not elect to block VIZIO’s collection of Anonymous Information.
How we share information
We work with third parties in connection with V.I.A. Services and with some aspects of the VIZIO Products and Services, such as delivering content, processing payments and providing warranty or marketing assistance. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in VIZIO Products and Services, or conduct customer research or satisfaction surveys. Without such Personally Identifiable Information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve the VIZIO Products and Services, or access certain services, offers, and content on the VIZIO website. When we supply Personally Identifiable Information to these third parties, we require them to use it only for the function or purpose for which they are working with VIZIO.
We aggregate Personally Identifiable Information and Anonymous Information that we collect and exchange it with advertisers and other partners who are interested in the use and performance of the VIZIO Products and Services. We share this information so that our partners also may provide you with an optimal user experience and better understand how users access the VIZIO Products and Services.
How we protect information
VIZIO will maintain the confidentiality of the Personally Identifiable Information that it collects. VIZIO maintains internal practices that help protect the security and confidentiality of Personally Identifiable Information by, among other things, limiting employee access to and use of this information. When you provide VIZIO with information such as credit card numbers over the Internet, we encrypt your transmissions using SSL ("Secure Sockets Layer"), and other industry standard security technology. We keep the Personally Identifiable Information you provide on servers that are protected by firewalls and employ other industry standard security measures designed to prevent intrusion or unauthorized access. However, VIZIO does not guarantee that Personally Identifiable Information will not be disclosed to third parties for conditions beyond its control, such as third parties that circumvent security measures to unlawfully intercept or access the information.
How you can access or remove your Personally Identifiable Information
Where applicable, if you post user comments or engage in similar activity, please remember that anything you post may be publicly available. In other words, publicly displayed information is public. Portions of your user profile may also be available to other users of or visitors to our websites. Any such submissions to VIZIO will be public and will not be considered private information and not Personally Identifiable Information or Anonymous Information. We do not control, and are not responsible for, the actions of other users of the VIZIO web site with respect to any information you post. In addition, information that you post may be collected and used by others to send you unsolicited messages and for other purposes.