New 54’’ 3.0 Home Theater Sound Bar Packs 103dB of Room-Rocking Sound and Deep Bass Modules Into Sleek Design, Ideal for 55”and Larger HDTVs


Irvine, CA — November 26, 2013 —
VIZIO, America’s #1 Sound Bar company1, announced today the latest addition to its ever-expanding home audio collection, the VIZIO 54” 3.0 Home Theater Sound Bar.  The ideal complement for 55” and larger TVs that typically sit in the living room, the 54” 3.0 sound bar delivers an immersive audio experience with three channels and integrated deep bass module that create the bigger sound stage necessary to fill the room and surround viewers with the complete home theater experience. 

As the industry leader in the sound bar category, VIZIO aimed to provide big screen viewers with a home theater solution that shorter sound bars are not as well suited to do.  Consumers can now enjoy big, rich audio that complements big screen movies, TV shows, games and sports, for an immersive entertainment experience with one simple, all-in-one audio upgrade. Engineered to deliver premium audio quality and performance, the VIZIO 54” 3.0 sound bar creates a greater separation between the left and right channels for an enhanced stereo experience and a bigger sound stage to fill the room that big screens usually reside.  Featuring 103db of room-rocking, crystal clear sound with less than 1% total harmonic distortion2, the sound bar also includes a center channel for enhanced dialog clarity and a deep bass module with incredible low-end frequency, effectively eliminating the need for an external subwoofer.  

“As more and more consumers upgrade their living rooms with larger big screens, the audio experience also needs to step up accordingly,” said Matt McRae, VIZIO Chief Technology Officer. “The 54” 3.0 configuration features everything consumers need to pair their high-performance big screen with an immersive, room-filling audio experience, all in a beautifully simple design that sets up quickly and easily.”

Along with the powerful audio experience, the 54” 3.0 Home Theater Sound Bar provides convenient user features and a modern design inspired by VIZIO’s sleek and near borderless M-Series Razor LED™ smart TV collection3. With support for Bluetooth aptX® technology, consumers can wirelessly stream up to near-CD quality music from their Bluetooth compatible smartphones and tablets to the 54” sound bar.  In addition, all cables needed to connect the sound bar to the TV are included in the box – even HDMI – for an easy, no-hassle installation.

The new flagship 54” 3.0 sound bar is the latest addition to an expanding portfolio of award-winning sound bars that includes the 42” 5.1 Home Theater Sound Bar with Wireless Subwoofer and Satellite speakers, the 42” 2.1 Home Theater Sound Bar with Wireless Subwoofer, the 38” 2.0 Home Theater Sound Bar with Integrated Deep Bass, the 38’’ 2.1 Home Theater Sound Bar with Wireless Subwoofer and the 29” 2.0 Home Theater Sound Bar.

The S5430w sound bar features the latest Dolby® Digital and DTS 3.0 Channel™ decoders, as well as powerful DTS audio enhancement technologies that provide deep bass, crisp audio detail, clear vocals and intelligent volume-leveling that minimizes potentially disruptive volume changes with broadcast content.  

VIZIO’s 54” 3.0 Home Theater Sound Bar (S5430w-C2) is now available at VIZIO.com for $299.99 and will be rolling out across retail partners such as Amazon.com, BestBuy.com, Costco, Costco.com, SamsClub.com, Target.com and Walmart.com. For more information on VIZIO’s home audio solutions visit www.vizio.com/home-audio

1 The NPD Group / Retail Tracking Service, Q1 2013
2 Sound pressure level measured using pink noise at 1 meter, C-weighted.  Total harmonic distortion calculated as electrical measurement of amplifier distortion. 
3 VIZIO’s new M-Series LED backlit LCD TV line features edge-lit LED technologies

About VIZIO
VIZIO, Inc. is headquartered in Irvine, California. In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in North American LCD HDTV shipments. VIZIO was #1 in North America LCD for 20101. VIZIO is now also America’s #1 Smart TV5 and large size LCD company2 as the leading seller of 60” and larger HDTVs in the U.S. with 30% of the market in this class3. VIZIO was the #1 Sound Bar Company in the U.S. for Q1 20134. For over a decade, VIZIO has remained committed to what it does best -- focus on the consumer to deliver visionary products at a great value. VIZIO offers a broad range of award winning consumer electronics that now include PCs and mobility products.  VIZIO's products are found at Amazon, Best Buy, BJ’s Wholesale, Costco Wholesale, Sam's Club, Target, Walmart and other retailers nationwide. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, CNET Best of CES 2013 – Home Theater and Audio, Home Theater Magazine’s Top Picks, Good Housekeeping's Best Big-Screens, PC World's Best Buy and Popular Mechanics Editor's Choice among many other prestigious honors including “Highest in Customer Satisfaction with HDTVs Less Than 50 Inches in a Tie” from J.D. Power. For more information, please call 888-VIZIOCE or visit www.VIZIO.com.

1 DisplaySearch Market Tracker Quarterly Global TV Shipment and Forecast Report
2 The NPD Group / Weekly Tracking Service, Large Size includes 60”+, Q2 2013 units sold
3 The NPD Group / Retail Tracking Service, Q2 2013 LED TV units with Apps included
4 The NPD Group / Retail Monthly Tracking Service, units sold, Q1 2013
5 The NPD Group / Retail Tracking Service, Q2 2013 LED TV units with Apps included

Press Contacts for VIZIO:

Katie Kotarak
The Brand AMP
T: 949-579-0405’562-719-2146
E: [email protected]

Jim Noyd
Noyd Communications Inc.
T: 310-951-3768
E: [email protected]


###